Page ranking can make or break a website. Studies show that the first website on a search page gets over 33% of web traffic searching for related topics. Clearly the key to getting that large a percentage of visitors are worth the effort to attain the title of number one page ranking or at least as close to first as possible. For that aim, a website needs to make Search Engine Optimization (SEO) a priority and to do that, backlinks are necessary.

What Are Backlinks?

Search Engine Optimization (SEO) is content that promotes the visibility of various pages on the Internet and is a well-known marketing tactic. People knowledgeable in SEO recognize how websites work and how people search for things. This involves including important keywords in a website’s content but also includes the activity of creating backlinks.

Simply put, backlinks are links towards another website. The more backlinks a website has, the higher up the page ranking they go. This is particularly true for popular search engines like Google, who will consider those websites with more backlinks more relevant for anyone searching for it. The key to getting backlinks that work is to make sure they’re quality backlinks.

What Is A Quality Backlink?

Search engines make a distinction between links nestled in content related to the website being linked to, called quality backlinks and content that isn’t related to the link in question. Priority is, understandably, given to the quality links over the non-quality when considering page ranking.

If a business is selling custom jewelry but the backlink comes from a page about NASCAR, it’s not going to be considered very relevant compared to a website about beading having a backlink to the custom jewelry. The key to any successful endeavor is to make sure websites are shared and talked about in such a way that links are given to new visitors. A relevant backlink helps accomplish that.

How Does A Website Go About Getting A Quality Backlink?

The first thing to remember is that search engines want to see backlinks built over a longer length of time rather than posting backlinks all at once. Keep in mind that links need to encourage people to click them and thus visit the website being linked to. Just be careful when placing those backlinks so that they’re not placed on websites that share the same IP. People who are experienced in this know what to avoid.

In fact, any website wanting to raise their page ranking should consider the following:

• Keep track of any backlinks created to make sure they’re spaced out evenly over a period of time and put in relevant content in order to be considered quality.
• Keywords are important and are considered when someone searches for something similar.
• Use the keywords as anchor text to entice people to visit a website.

The easiest way to go about doing all of this is to hire a professional who knows how to manipulate SEO and backlinks to a website’s advantage. Businesses and organization can focus on getting other things done while someone else concentrates on raising the page ranking of their site. It’s a simple matter of delegating and deferring to an authority on the subject of Search Engine Optimization.

Conclusion: The Importance Of Backlinks

Making sure quality backlinks are created is vital for Search Engine Optimization (SEO). It shows the importance or popularity of a website and that in turn brings the website up in the page ranking of popular search engines like Google, MSN, and Bing. It’s crucial to find someone skilled and knowledgeable about backlinks to help with the task of creating backlinks. The rules for increasing page ranking can be confusing to the average person so it’s really worth it finding someone who knows how to accomplish a higher page ranking.

When a relevant website links back to another, it’s seen by search engines to be a vote for the other page. The more votes a website gets, the better and more popular it seems to places like Google. That means websites who are deemed popular enough to get higher up the page ranking scale end up getting even more attention and clicks from visitors. That’s the aim of any website, right? Clearly, backlinks are necessary for any successful site on the Internet!