Facebook is the largest social network in the world. In most countries, the majority know someone with a Facebook account. It’s a whole world of untapped potential for bloggers to take advantage of. Sadly, the highest conversion rates for the best marketers are only 25 percent. This isn’t a lot. And for the rest of us, the maximum is normally 3 percent. So is it really worth it?
Some would say the numbers are too low to make it worthwhile. On the other hand, it’s entirely free. You can’t expect miracles for free. Bloggers want targeted traffic. Facebook provides this. The people reading your status updates are people with a genuine interest in you. The ones clicking on your blog are more likely to become regular readers because of this.
If you’re a blogger or essay writer struggling with Facebook, here are eight tips for increasing your Facebook traffic.
1. Preview It
Some bloggers will tell their Facebook fans absolutely everything about a blog. If everyone can see what it’s about on Facebook, what’s the point of going to your website? Provide a preview with the most important points to entice them. Another tactic is to add a snippet from a blog and ask a question which the reader can only answer by going to your website.
Movies always use teasers to encourage fans to check it out on its release. Do the same thing with your blogs. End one of your posts on a cliffhanger and pledge to provide a further explanation the following week. It ramps up the excitement and allows human curiosity to guide them to your blog.
3. Start a Fight
The latest hot topic exhibits a range of emotions from arrogance to fury. It also encourages people to waste more time on a topic than they really should. Start a debate and point someone to your blog for the full argument. It doesn’t matter whether someone agrees or disagrees. The point is they’re talking about it.
Someone could talk about you to a friend over how idiotic you are. It doesn’t matter because this friend will check out your blog to confirm or disprove this. All publicity is good publicity!
4. Facebook RSS Feed
Always use Facebook to update your fans about a new blog post. It should become a habit. Each time you publish a new blog a notification should appear on your wall. Many of your supporters will only use Facebook, so you are directing rather than hoping people will find your latest entry.
5. Suggestions Box
The key to Facebook traffic is interaction. One way to create interaction is to ask for suggestions for a future blog post. Tell them to come up with ideas. It not only aids you in finding some inspiration, but it also shows you listen to your readers. A new reader who sees this will be more inclined to believe what you say and interact. Make your readers feel like they have some direct input on the direction of your writing.
It doesn’t matter how good you are. Certain Facebook users have no interest in reading your blog right now. It isn’t necessarily a lost cause. Some people have this habit of waiting for a hundred status updates over the course of six months before they’ll heed them and give you a try. Just keep pushing your blogs and the stubborn fans will start paying attention to them.
7. Facebook Comments on Your Blog
There’s a great deal of debate over whether you should make it a requirement to post comments on your blog through a Facebook account. It does make interaction more inconvenient. The advantage is most users will forget to uncheck the box which says ‘post to Facebook’, so their comments will appear on their walls and potentially expose you to a whole other audience.
This strategy won’t work for everybody. Test it for a month or two and see if it’s having a positive impact on your traffic from Facebook.
8. Facebook Widget
The Facebook widget is a small widget on every page of your blog. People can sign into Facebook and ‘like’ your blog. It’s a more efficient way of supporting your page without having to go to the site itself. And this is the reason why many don’t get around to ‘liking’ a page.
Web surfers are lazy. If they don’t have something in front of them they’ll completely disregard it. There are plenty of available Facebook widgets to suit your specific website.